February 21, 2012 Michael Jordan filed a lawsuit against Chinese Sportswear manufacturer, Qiaodan, for unauthorized use of his name and identity in Chinese courts. Qiaodan is the name Jordan is know as in China, a country that has closely followed his career, and the company has used his jersey number 23 all without his permission. The company in the first half of last year had $270 million in revenue and $45 million in profit. According to Chinese law the Company had infringed on Jordan's rights under Article 99 of the General Principle of Civil Law that states "infringement on an individual person’s naming rights is prohibited."
On Jordan's official website that is covering all the facts of the case he states: "Under Chinese law, the plaintiff in a naming rights lawsuit is entitled to injunctive relief and damages where: 1) the individual is a famous public figure; 2) the defendant acts in bad faith by intentionally using the plaintiff’s name or other personal attributes without authorization; and 3) the use of the plaintiff’s name or other personal attributes damages the plaintiff by causing confusion among consumers who mistakenly associate the infringer, its products or services with the plaintiff." Fans everywhere are hoping this will be a slam dunk win for Micheal.
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1 comment:
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