Congress has recently passed the Commercial Advertisement Loudness Mitigation Act, limiting the loudness of TV commercials relative to the show being broadcast. The CALM Act states that any TV commercial must be,
on average, the same volume as the average volume of the program being aired. The CALM Act is limited to only TV broadcasts, and does not apply to internet or radio advertisements. As with any bill passed, companies have found a language loophole to exploit, and in this case the loophole is the keyword
average volume. This allows them to still have loud portions of a commercial, but soften up the rest of the ad to bring down the average volume.
US News
1 comment:
I am so glad that this is happening. It has always drove me absolutely bonkers while watching something, when the commercial comes on I almost jump out of my seat sometimes. Its about time that they are doing something about it. I think that companies will use the term "average" and still make part of it louder. But at least we are on the right track.
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